With their current denials rate at 20%, radiologists have little patience for those in ophthalmology complaining about a 13% denials rate or family medicine specialists with 14% of their claims coming back denied.
At the bottom of these revenue-sapping denials is the fact that payers are now unleashing powerful AI solutions on claims and particularly on those amounting to $5,000 or more. The radiologist’s tools of the trade – CTs, MRIs, and more – help to push procedures over this cost level. AI-driven software scrutinizes claims for the tiniest inaccuracy or missing data. Payers are even having this technology review claims they’ve already approved and paid. Using technology to retroactively review claims costs very little compared to what they stand to recoup. This meticulous scrutiny means that providers must do everything to perfect a claim before submission, a job that entails optimizing the entire revenue cycle.
Luckily, technology is just as willing to bring its magic to providers. RCM software companies tend to pick one side or the other, with the biggest ones creating solutions for both sides. Your revenue cycle optimization strategy will turn on the unique challenges impacting radiology. Here, we go through radiology revenue cycle vulnerabilities and list ways the revenue team can vanquish them.
What is RCM for Radiology?
RCM for radiology is a comprehensive process designed to manage the financial aspects of radiology practices, ensuring efficient billing, coding, and reimbursement for imaging services. It involves a series of steps from patient registration to final payment, aimed at maximizing revenue while minimizing denials and delays. Effective RCM in radiology includes accurate coding, timely billing, and proactive management of claims denials, all of which are crucial for maintaining cash flow and profitability in radiology practices.
Key components of RCM for radiology include:
- Preregistration: Collecting a patient's demographic and insurance information before their visit to streamline the intake process.
- Patient registration: Gathering and recording essential patient information, including demographics, insurance details, and medical history, to ensure accurate billing and treatment.
- Insurance verification and authorization: Confirming a patient's insurance coverage and obtaining necessary authorizations to ensure services are covered and reimbursable.
- Charge capture and coding: Accurately documenting and translating all billable services into standardized billing codes for insurance claims.
- Claim submission: Submitting coded claims to insurance companies for reimbursement, ensuring compliance with payer requirements.
- Denial management: Managing and appealing denied insurance claims to maximize reimbursement.
- Payment posting: Recording payments from insurance companies and patients into the billing system to update patient accounts.
- Patient billing: Issuing invoices to patients for any balance not covered by insurance, including copays and deductibles.
- Collections: Following up on unpaid patient balances through reminders, payment plans, or collections to ensure timely payment.
- Reporting and Analytics: Analyzing revenue cycle data to identify trends, optimize processes, and improve financial performance.
Careful curation of these 10 elements leads to optimized revenue and operations for radiology practices.
RCM for radiology’s challenges
Read through these challenges unique to radiology as well as the strategies to address them. Despite your radiology’s complexities, you can stop revenue cycle leaks and put your organization on a better financial footing.
Radiology RCM challenge #1: Provider communications
Radiologists and referring physicians often work in different locations, divided by fax machines and digital platforms. Hectic work schedules further limit opportunities for timely discussions about imaging results. Further, the increased use of digital systems like Picture Archiving and Communication Systems (PACS) has reduced face-to-face interactions, potentially leading to communication gaps and misunderstandings.
Finally, traditional communication methods like fax machines or staff messages are inefficient and can lead to delays or misunderstandings.
Provider communications repair tactic #1: standard templates
Clear communication with providers can help reduce billing errors and denials by ensuring accurate information is exchanged. It also helps build strong relationships with healthcare providers, which lead to more referrals. Finally, effective communication enhances the patient experience, leading to higher retention and positive word-of-mouth.
To improve communication, radiologists should use standard templates. Ask your providers which templates they are familiar with and prefer. Use those in your communication with them.
You can access standard templates through several resources:
- RSNA's RadReport: The Radiological Society of North America (RSNA) offers a free online library of radiology reporting templates at RadReport.org. This platform provides over 250 templates that have been reviewed by an international panel of radiologists. Users can search, view, download, create, and share templates.
- Other professional organizations: Organizations like the American College of Radiology (ACR), European Society of Radiology (ESR), and other radiologic subspecialty societies also develop and share standardized reporting templates.
- Integration with reporting systems: Many radiology reporting systems and Picture Archiving and Communication Systems (PACS) support the integration of structured reporting templates, allowing radiologists to select and populate templates directly within their workflow.
Radiology communications repair tactic #2: integrate technology
Radiology practices leverage these technology platforms to improve communication:
- Picture archiving and communication systems (PACS) with instant messaging functions to facilitate real-time communication with referring physicians.
- Digital Platforms: Use digital platforms that allow for real-time communication between radiologists and referring physicians. Tools like zero-footprint viewers can facilitate immediate access to patient images and reports.
- Electronic Referral Systems: Adopt electronic referral systems to reduce errors and delays associated with manual processes. This can help ensure that all necessary patient information and orders are accurately transmitted.
- Automated Reminders: Use automated reminders to keep referring physicians informed about upcoming appointments and any necessary actions, enhancing patient care continuity.
- Radiology information systems (RIS): RIS systems facilitate communication and collaboration among radiologists and other healthcare professionals. They enable secure exchange of patient data, real-time messaging, and remote access to reports.
- Mobile apps: Mobile apps like Rad Results provide a direct line of communication between radiologists and the patient care team. These apps allow for real-time alerts and notifications when reports are available or when critical findings are identified, ensuring timely communication and collaboration.
- Electronic Health Records (EHRs): EHRs can be integrated with radiology systems to ensure that imaging reports are accessible within a patient's comprehensive medical record. This integration facilitates timely access to imaging results for referring physicians and other healthcare providers.
- Cloud-based imaging solutions: These solutions provide fast and secure access to radiological data, allowing healthcare professionals to share images and reports directly with specialists via secure messaging features.
- Health portals: Patient and provider portals can centralize patient data from multiple medical applications and include secure messaging and report sharing, enhancing communication between radiologists and referring providers.
- Telehealth platforms: Telehealth platforms support virtual consultations and remote discussions, which are particularly valuable in situations where face-to-face interactions are not feasible. This technology allows radiologists to engage more actively with patients and other healthcare providers, improving communication and patient care.
Radiology communications repair tactic #3: Multidisciplinary meetings
By fostering open communication among team members, multi-disciplinary meetings ensure that everyone is aligned on the patient's condition and treatment strategy, reducing errors and improving the efficiency of care delivery.
Radiology communications repair tactic #4: Staff training and education
Training helps radiologists articulate their findings in a way that is actionable and understandable to other healthcare professionals, leading to better-informed clinical decisions and improved patient outcomes. Further, communication training helps minimize errors and misunderstandings. By learning how to structure reports and verbal communications effectively, radiologists can reduce the risk of misinterpretation, ensuring that all team members are aligned on patient care strategies.
Effective communication in radiology is pivotal for reducing billing errors, enhancing patient experience, and fostering strong relationships with healthcare providers. The reputation of radiology practices depends on it.
Radiology RCM challenge #2: Complex coding and billing
Radiology coding is particularly complex due to several factors.
Constant radiology technology advances spawn new procedures and, in turn, new codes. Coders have to scramble to stay updated with the latest developments and guidelines. Radiology codes are also governed by intricate, frequently updated guidelines and regulations.
Moreover, radiology coders need specialized knowledge of medical terminology and imaging procedures, making it challenging to recruit and retain qualified personnel. The high stakes for accuracy in radiology coding, where errors can lead to claim denials or legal issues, underscore the importance of precision and expertise in this field.
Orthopedists also struggle to capture all billable services. These issues can be addressed with the following tactics.
Radiology coding repair tactic #1: Comprehensive documentation
Comprehensive documentation provides coders with the necessary information to assign correct codes, reducing the likelihood of errors and claim rejections. This solution means you and your team must:
- document all procedures and treatments in detail.
- record any complications or follow-up visits.
- note all equipment used.
Orthopedics coding repair tactic #2: Find specialized coding staff
Investing in specialized orthopedic coders or partnering with experienced RCM providers can improve coding accuracy. Ensure those coders are:
- experts in ICD-10, CPT, and HCPCS coding standards
- employed by a company that provides ongoing professional training. Coders must always stay updated with the latest guidelines.
Orthopedics coding repair tactic #3: Utilize current coding systems
Staying current with coding systems is essential for accurate billing. Make sure you are:
- using the latest ICD-10, CPT, and HCPCS codes for all orthopedic procedures.
- regularly updating coding software and resources.
- monitoring changes in coding requirements, such as new CPT codes introduced for specific procedures.
Orthopedics coding repair tactic #4: Regular audits and compliance checks
Conduct internal audits and compliance checks to identify and correct coding errors. This practice:
- reduces the risk of financial penalties and legal issues.
- ensures adherence to federal, state, and industry regulations.
- helps in identifying areas for improvement in the coding process.
Orthopedics coding repair tactic #5: Lean on technology and analytics
Advanced technology and analytics can improve coding accuracy and efficiency. That 98% of providers submit claims electronically today speaks to its efficacy. The technology you use should:
- have sophisticated analytics tools for financial performance analysis.
- identify potential coding errors or missed billable services.
- streamline the coding and billing process.
By implementing these steps, orthopedic physician groups and MSOs can enhance their coding accuracy, capture billable services more effectively, and ultimately improve their revenue cycle management.
RCM for orthopedics challenge #3: High-cost procedures and equipment
Orthopedic practices deal with intricate, often expensive treatments and equipment. Further, orthopedists are some of the highest paid physicians in medicine. High cost services translate into heavy financial burdens for patients, leading to payment issues that further strain revenues. Given orthopedists' high overhead, it takes careful revenue cycle optimization to keep many provider groups in business.
Managing high orthopedics costs tactic #1: optimize revenue
Orthopedic physician groups and MSOs must do all they can to optimize the revenue required to absorb the high costs associated with procedures and equipment. Our recent article on revenue cycle processes covers the 12 steps in revenue cycle management and recommends process mapping, which involves documented lists and diagrams of all the tasks in each step in the revenue cycle. Healthcare leaders agree that process mapping reflects organizational maturity, a departure from the chaos that plagues immature health systems. Orthopedics practices can recoup millions in leaked revenue by optimizing areas in the revenue cycle like underpayment, denial, and contract management.
Take a quick, self-guided tour through a powerful revenue optimization tool:
Automated revenue cycle management tools are paying for themselves and then some by streamlining invoicing, collections, and payment processing while reducing administrative burden. Here’s proof:
- In a recent survey by the State of the Revenue Integrity Industry Survey, 85% of respondents experienced positive revenue impacts in the past year due to RCM technology automation.
- Black Book's survey of 1,302 healthcare professionals found that those utilizing revenue cycle automation software saw an average 27% reduction in cost-to-collect and a 6% increase in net patient revenue.
- McKinsey & Co. shares that the US healthcare sector could potentially reduce administrative costs by $200 to $360 billion through the adoption of technologies like automation, AI, and analytics.
Managing high orthopedics costs #2: track all expenses
Tools like QuickBooks or Xero allow orthopedic practices to track income and expenses in real-time, generate financial reports, and make informed decisions quickly. Providers should then use these budgets to identify cost saving opportunities and plan for future investments.
Physician groups and orthopedic MSOs can use contract modeling to forecast impact to revenue from their own or proposed payer changes to rates.
Take a quick tour of efficient contract modeling in action here:
Managing high orthopedics costs #3: negotiate supplier contracts
Build relationships with suppliers to secure discounts on bulk orders or extended payment terms for expensive orthopedic equipment. The larger your organization, the better prices you can secure.
Managing high orthopedics costs #4: lease rather than buy equipment
Consider leasing high-cost machinery instead of purchasing outright. Orthopedic technology evolves rapidly, so leasing allows practices to easily upgrade to newer models at the end of each lease term. This ensures access to the latest features and capabilities without being locked into outdated equipment. Predictable monthly payments also help with budgeting and cash flow management.
RCM for orthopedics challenge #3: patient payment responsibility
The healthcare industry is adapting to a new paradigm where patients are increasingly responsible for a larger portion of their medical costs. As such, they’re providing a hefty chunk of the revenue orthopedics practices depend on. According to the Healthcare Financial Management Association (HFMA), patients now account for 30% of provider revenue, a substantial increase from previous years.
This shift has driven the rise in lagging A/R, bad debt, and write-offs, all practice destabilizers. After a recent MGMA Stat poll asked medical practice owners about days in A/R, the majority (56 percent) reported increases. Further, the higher the balance, the harder it is to collect. Advisory Crowe LLP finds:
• the collection rate for $5,000 to $7,501 claims is just 32%
• the collection rate for $7,501 to $10,000 was just 17%
Because orthopedics typically has higher balances than most specialties, they are particularly dependent on patient payments. Moreover, not only must providers secure these patient-sourced funds to ensure their financial viability but they must also take on the role of educating patients about their financial obligations and payment timelines.
To address this new reality, providers need to develop and implement strategies that facilitate patient understanding of their financial responsibilities while also redoubling efforts on patient collections.
Improve patient collections #1: collect more upfront
Assertive upfront collections are the new reality for orthopedics groups and practices. Research shows that the probability of securing payment decreases after the patient leaves the healthcare facility. Our upfront collections article covers how you can emphasize its importance to staff and help them use compassionate, appropriate patient financial responsibility language when dealing with the public.
Improve patient collections #2: rely on patient payment estimate technology
Patient payment estimate technology supports staff in collection efforts. According to CMS, manually researching insurance EOBs and compiling estimates manually can take a staff member up to 1.3 hours. Pre-service patient estimates delivered at point of service or even days before care helps patients understand and plan for their financial responsibility. The good news for all involved is that patients want to know their financial responsibility upfront. In fact, a study from Patient Rights Advocate, Inc. and Marist of 1,130 American adults reveals that 94% want to know what their healthcare will cost them upfront. Echoing this finding, an InstaMed study reveals that 80% of patients want this information before receiving care.
Take a quick tour of how you can simplify upfront collections when you automate eligibility verification and estimate generation here:
Maximizing collection efforts at or before the time of service reinforces revenue. When one three-hospital healthcare organization in Florida brought in an automated patient payment estimate solution, it improved upfront collections by 45%.
Improve patient collections #3: Institute payment plans
High-cost procedures may warrant flexible financing options so that patients can reasonably meet their obligations and even appreciate the provider’s efforts. The last thing you want is for patients to duck their responsibility, a move that impacts their credit and your revenue. Ally Deale, director of patient access operations at Maryland’s Luminis Health, explains in a Becker’s white paper,
“Too many patients don’t have a clear understanding of what their responsibility may be or what options are available to help them. So, they either don’t continue care or hide from attempts to get them aid.”
Deale goes on to encourage practices to re-envision front end staff as patient advocates and educators apprised of how to work with financial counselors and lending partners for the patient’s benefit. With the financial piece taken care of, staff can focus on clinical outcomes rather than the financial impact of the organization’s care.
It takes a proactive approach to patient payments and education for orthopedic providers to navigate high patient balances effectively. These upfront patient collection approaches not only secure crucial revenue but also foster a more transparent and patient-friendly financial experience, ultimately benefiting both the practice and its patients.
RCM for orthopedics challenge #5: Accounts receivable management
Orthopedic practices often struggle with managing complex and lengthy payment cycles for surgical procedures. Underlying lagging accounts receivable is the need for multiple CPT codes that accurately represent the combination of treatments, surgeries, and follow-up care provided. Further, as mentioned above, lengthy pre-authorization processes can delay the start of the payment cycle and add administrative burden.
Another unique obstacle in orthopedic billing is the prevalence of global surgery packages, which cover both the procedure and post-operative visits for up to 90 days. This extended period can complicate the billing process and delay final payments.
Orthopedics practices are using these tactics to overcome their complex, sometimes lengthy A/R challenges:
Reduce days in A/R tactic #1: Leverage technology
Given the complexity of today’s ICD, CPT and HCPCS codes, staff must have the support of untiring, AI- and ML-powered billing software and tools. These tools automate repetitive tasks, reduce errors, and offer real-time insights into financial performance. Implementing AI-driven prior authorization software speeds up the process and reduces administrative burden, allowing staff to focus on more critical tasks.
Implementing efficient, modern scheduling systems can improve patient flow and reduce no-show rates. Verifying patient eligibility and coverage upfront minimizes denials and payment delays on the back end. Additionally, using a reliable clearinghouse for streamlined claim submission reduces errors and rejections, ensuring that claims are processed correctly and promptly.
Finally, keep in mind that every dollar collected up front is one that stays out of A/R. Review our section above on increasing upfront collections.
Reduce days in A/R tactic #2: Use checklists to improve documentation
Implementing a standardized checklist ensures all necessary documentation is collected early in the care process. In all industries, checklists have proven to reduce errors and speed work.
MD Clarity: a specialist in RCM for radiology physician groups and MSOs
While radiologists benefit from a high demand for imaging services, their practices face challenges from rising operational costs and intricate billing processes, which can impede their financial growth. Moreover, given the rapid advancements in radiological technology, the need to modernize all facets of their practice, including imaging equipment and revenue cycle management, is more pressing for radiologists than for many other medical specialties.
Radiologists were some of MD Clarity’s first clients when the revenue cycle management company started 10 years ago. Since then, our contract, denial, and underpayment management software RevFind has helped radiology physician groups and MSOs recoup millions of dollars from payers. Patient payment estimate software Clarity Flow ensures providers optimize patient collections before patients walk out the door.
To see how you can use RCM for radiology to boost your revenue without additional hires, schedule a demo today!