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Revenue Cycle Management

Value-Based Contracting: A Comprehensive Guide

Rex H.
Rex H.
16 minute read
October 11, 2023
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Value-based contracts are innovative payment models used by pharmaceutical innovators and payers to link coverage, reimbursement, or payment to a treatment's performance. There are several types of value-based contracts, including Accountable Care Organizations (ACOs), bundled payments, capitation and population-based, pay-for-performance, pay-for-quality, and shared savings.

Read to learn more about value-based contracts, the difference between them and fee-for-service contracts, and the types of value-based contracts. You will also learn about the benefits, challenges, and trends of value-based contracts. By the end of this guide, you'll learn how to use MD Clarity to analyze your value-based contracts.

What Is Value-Based Contracting?

Also called an outcome-based or alternative payment model (APM), a value-based contract or VBC is a written agreement between parties where the payment for healthcare services and goods is tied to mutually agreed upon and predetermined terms that are based on patient outcomes, clinical circumstances, and other specified measures of the effectiveness and appropriateness of the rendered services.

In other words, payment of value-based contracts is not solely dependent on the amount of rendered services but on the value of care delivered to a specified patient group or population.

The majority of value-based contracts are based on three premises:

  1. Increasing volume via market share gains, resulting in enhanced customer value
  2. Reducing cost by eliminating unnecessary and inappropriate use of services
  3. Sharing savings captured through

Common examples of value-based contracts include:

  • Global budget agreements or capitation
  • Physician and hospital pay-for-performance agreements
  • Bundled pricing models
  • Hospital and physician shared savings contracts
  • Health plans with private labels and payers

The Difference Between Value-Based Contracts and Fee-for-Service Contracts

Traditionally, healthcare providers used fee-for-service contracts, which assign reimbursements based on the services a healthcare provider offers. This encourages healthcare organizations to perform as many high-tech procedures and fill as many beds as possible. As a result, the cost of healthcare skyrockets without improving patient outcomes.

In contrast, in value-based care, reimbursement depends on the quality of care provided and is connected to patient outcomes. Accordingly, healthcare providers are incentivized to provide quality care to patients. Value-based contracts also penalize healthcare providers for mediocre outcomes, increased costs, and medical errors.

How Common Is the Value-based Model Used in Contracts?

The frequency of value-based models in contracts varies depending on the specialty. In general, it appears that they are quite common.

According to a Health Care Payment Learning & Action Network (HCPLAN) 2022 survey that used data from 63 health plans, five states, and Traditional Medicare amounting to approximately 233 million covered individuals, 40.5% of payments were involved in pure fee-for-service contracts. Additionally, 19.5% of payments involved pay-for-quality contracts, 32.6% involved shared savings contracts, and 7.4% of payments involved contracts that were population-based or capitated. This amounts to 59.5% of contracts being value-based.

On the other hand, a 2022 MGMA data report found in 2021 that total healthcare revenue from value-based contracts amounted to 14.74% in nonsurgical specialties, 6.74% in primary care specialties, and 5.54% in surgical specialties.

Types of Value-Based Contracts

There are several types of value-based contracts, including:

Accountable Care Organizations (ACOs)

Introduced by the Affordable Care Act of 2020, Accountable Care Organizations (ACOs) are the second riskiest type of value-based contract for providers. They involve provider groups accepting payment risks for their assigned populations. In return, they receive the chance to share savings when costs fall below an adjusted benchmark.

These contracts exist among all payer types and payers, including traditional Medicare and Medicaid and commercial insurers. The Centers for Medicare & Medicaid Services (CMS)' Oncology Care Model is similar to the ACO model but limited to cancer patients receiving treatment by oncologists.

Pros:

  • Relatively few risks for providers
  • Higher quality, coordinated care that reduces Medicare spending and improves patient health outcomes
  • Improved focus on the patient

Cons:

  • Patients can't opt out without changing doctors
  • Lack of privacy — everyone in a patient's ACO has access to their personal medical information
  • No guarantee of better care
  • Providers servicing low-income and minority populations are less likely to participate

Bundled Payments

Bundled payments are the third riskiest valued-based contract type. Unlike fee-for-service contracts, where physicians, hospitals, and post-acute care providers file separate claims for provided services even if they are related to a single care episode, bundled payments align providers' interests by offering a fixed payment for all services delivered during a single care episode. For example, bundled payments offer a fixed payment for all the procedures in knee replacement surgery rather than a separate fee for each.

Pros:

  • Relatively few risks for providers
  • Decreases healthcare costs for payers
  • Discourages unnecessary care for payers and patients
  • Strong incentives to avoid readmissions and complications for payers and patients

Cons:

  • Difficulty defining separate episodes of care for chronic conditions
  • Many ways to "game" the system for payers
  • Implementation challenges
  • Potential avoidance of required specialty care
  • Hospitals caring for vulnerable groups are less likely to get shared savings

Capitation and Population-Based

In capitation and population-based contracts, providers assume financial responsibility for the well-being and health of a given patient population. Under these contracts, members pay an annual premium, which a provider uses to care for the population. Instead of getting reimbursed by payers for each service provided, the providers spend the funds in a way that best serves the population's health. For example, there would be more payments for patients with significant histories of medical issues, which would drive providers to keep individuals healthy.

Pros:

  • Encourages clinicians to reduce unnecessary medical services that inflate costs without adding value
  • Makes costs more predictable for payers and gives providers a more predictable monthly cash flow
  • Makes it easier for providers to use services like telemedicine that aren't compensated under traditional fee-for-service models

Cons:

  • The most financially risky value-based contract type for providers
  • May restrict patient's choices
  • Practices may be incentivized to take on healthier (and thus less time-consuming and more lucrative) patients
  • Patients may receive less face time with doctors ⁠— providers seeking to increase profitability will cut down on the time that patients see the doctor

Pay-for-performance

Pay-for-performance contracts are the second least risky contract type. They give financial incentives to hospitals, physicians, medical groups, and other healthcare providers for meeting certain performance benchmarks. They also penalize healthcare providers for medical errors, poor outcomes, and increased costs.

Pros:

  • No financial risk for payers
  • Focuses on the quality of care for patients
  • Allows healthcare providers to focus on certain patient priorities
  • Does not require changes to base payment methods

Cons:

  • Higher levels of administrative complexities
  • May compromise a provider's commitment to quality
  • Focuses on clinical process measures
  • Does not consider the challenges that may be present in certain patient populations, such as

Pay-for-quality

Pay-for-quality contracts are the least risky contract type. They offer financial incentives to healthcare providers for achieving a quality-related target within a specified time period. These agreements can be implemented in different healthcare settings, targeting a range of healthcare professionals or providers.

The cost-effectiveness and effectiveness of pay-for-quality contracts remain unclear. However, most reliable studies about this contract type reveal that they can create small positive effects on process-of-care indicators. Most studies do not evaluate patient satisfaction and experience, but if they did, these metrics did not improve. Several studies have also suggested that pay-for-quality contracts are less effective than other quality improvement models, such as audit and feedback and public reporting.

Pros:

  • No financial risk for payers
  • Stresses quality over quantity of care
  • Allows payers to redirect funds to encourage best practices and promote good health outcomes
  • Focuses on transparency by using publicly-reported metrics

Cons:

Shared Savings

Shared savings contracts are the third least risky contract type. They involve payers establishing a budget for costs associated with care and delivery. Providers whose costs fall below that benchmark would share the savings. Providers that go over the set budget would have to pay CMS for those costs.

Pros:

  • Relatively few risks for providers
  • Drives higher profitability

Cons:

  • Requires providers to reimburse CMS for failing to meet patient care benchmarks

Value-based Contracting Examples

Here are two examples to help you grasp value-based contracting better:

Rebif VBC

In 2011, Cigna and EMD Serono, Inc. entered into an outcomes-based contract for Rebif, a high-dose beta-interferon for treating patients with relapsing multiple sclerosis. Results are measured by the percentage of emergency room visits and hospitalizations that are avoided via the usage of Rebif. Discounts are tied to event rates and adherence.

Repatha and Parulent VBC

Amgen signed a value-based contract with Harvard Pilgrim for the PCSK9 med Repatha. Like other PCSK9 inhibitors, Repatha lowers LDL or "bad" cholesterol. Sanofi and Regeneron also entered into a value-based contract for Praluent, a PCSK9 inhibitor injection. In both cases, if the drug lowers LDL as demonstrated in the clinical trials, the negotiated rate will hold. Otherwise, the discount will increase.

Benefits of Value-Based Contracting in Healthcare

Value-based contracts provide many advantages, including:

Improved patient outcomes

Value-based contracts can lead to improved patient outcomes through incentives for providers to focus on the quality of care rather than the volume of services. As a result, patients will be healthier and more satisfied.

Cost savings for payers and providers

Value-based contracts also lead to cost savings for payers and providers through incentives to reduce unnecessary or low-value care. That's because they focus on recovery, which results in less spending.

To illustrate, suppose a patient has a chronic condition like cancer, obesity, or diabetes. In a value-based contract, payers only have to pay if the medication produces the desired effects. As such, they don't have to waste money on unnecessary medications. Value-based contracts also help providers save money by eliminating unnecessary diagnoses, medical exams, and other procedures.

Improved population health management

Value-based contracts can support population health management by incentivizing providers to address the social and environmental factors that impact health outcomes. Specifically, they can reduce poor habits like excessive alcohol consumption, smoking, and overeating.

For example, in capitation and population-based contracts, members pay an annual premium that providers use to care for the population instead of getting reimbursed by payers for each service provided. As a result, providers are incentivized to keep individuals healthy.

Challenges of Value-based Contracts in Healthcare

However, as with all things, value-based contracts also have drawbacks. These include:

Administrative burden

Value-based contracts come with administrative burdens. In other words, you must create and implement infrastructure for data collection and reporting. According to a recent survey of 18 successful ACOs and clinically integrated networks (CINs) across the U.S., the three-year cost for building the infrastructure to enable value-based contracting ranges from $2.5 million to $15 million.

Increased risk depending on the type of value-based contract used

Depending on the type of value-based contract used, you may also face an increased risk of financial penalties. Specifically, you may face unexpected losses or costs, especially for high-risk contract types like capitation and population-based contracts.

4 Ideas To Increase Provider Participation in Value-Based Care

According to a University of Pennsylvania study on value-based payments, there are several ways to increase provider participation in value-based care, including:

Reduce the allure of fee-for-service contracts

First, CMS can increase the voluntary adoption of value-based contracts by reducing the allure of fee-for-service contracts. CMS can do this by:

  1. Re-evaluating the current physician fee schedule, which undervalues primary care, overvalues certain specialty procedure codes, and is biased against procedures
  2. Reprice the most used billing codes based on value and adjust payments based on actual work done
  3. Rebalance fees paid for medical supplies and inpatient hospital diagnosis-related groups

These reforms will pull providers to value-based contracts and improve the ability of private payers to engage in value-based contracts with physicians and health systems.

Require use of value-based payment models

Second, CMS should require mandatory participation in value-based payment models. It should work with conveners and providers to implement mandatory participation whenever feasible.

Simplify the administrative process and reduce burden

CMS should also simplify the administrative burden of value-based models. Specifically, it should:

  • Lock in providers with attractive multi-year commitments — yearly commitments to value-based models can be ineffective and burdensome,
  • Identify and implement technical changes in value-based model structures to encourage adoption,

Standardize value-based goals across payers

Finally, CMS should align value-based goals across payers to encourage adoption. CMS and the federal government can lead this standardization by aligning value-based payments in public programs with those in private programs receiving federal subsidies. These include the Veterans Health Administration, Medicare, TRICARE, and commercial plans sold on ACA Exchanges.

Know Which Contracts Are Performing with MD Clarity

As you can see, value-based contracts can be challenging to understand, especially when you have hundreds or thousands of cases. To gain a better understanding of your managed care agreements, consider  MD Clarity's Contract Analytics tool. Reliable, accurate, and user-friendly, it empowers you to:

  • Know how your insurance agreements are performing
  • Compare and contrast performance across payer contracts and renegotiate terms from a position of strength
  • Project contract changes' cash flow impacts

Interested in experiencing the MD Clarity difference? Schedule a demo today.

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